Gifts, and more reading
However, you can say that ecards are far more popular among people today than ever before, just because internet has become necessity for every individual or business. When the ecards were introduced in 1990s, they were not so popular, and also there weren't more options and varieties in ecards. Paper cards were used massively by people to send greetings to their beloveds. But, then there came Blue Mountain Cards on the internet and revolutionized the ecards industry. It looked like a thoughtless idea to start an ecard business at that time as people were more inclined to paper cards.